Markets

Peru knitwear is four separate markets under one product code

Order size, fibre mix and price move together and split Peru knitwear into four markets that share a product code and nothing else.

A plain grey knitted sweater worn, seen from the side

Key takeaways

  • The reference price in this trade is the American one, and it describes a different garment from the one a European or Japanese buyer is quoting.
  • Belgium takes 54.1% of its Peruvian knitwear in alpaca against 6.3% for the United States, so the countries that buy least tend to buy finest.
  • Asia pays the highest price per garment, $33.71, with only 5.2% alpaca: finish and gauge are carrying that price, and a sample can show both.

The numbers behind this

RoomPrice per garmentAlpaca shareMedian shipment
United States$22.546.3%47 garments
Europe$28.4623.7%14 garments
Japan, Korea and China$33.715.2%18 garments
Latin American neighbours$12.80almost none14 garments
Belgiumpart of the European room54.1%part of the European room
Francepart of the European room45.1%part of the European room

Peru ships knitwear into markets that behave nothing alike, and the shipping records separate them before any supplier will. Order size, fibre mix and price move together, and they split the trade into four distinct rooms.

A shipment leaves with 14 garments in it and lands in Antwerp. Another leaves the same week with 47 and lands in Los Angeles. Both are counted as the same thing. They are not the same trade.

The American room and the European room

Start with the American room. The United States takes most of everything Peru sends out as knitwear, at $22.54 a garment. Alpaca is 6.3% of it. The median shipment there is 47 garments.

Now the European room. It takes a small fraction of the American volume, at $28.46 a garment. Alpaca is 23.7% of it. The median shipment there is 14 garments.

Same origin, same product code, and a fibre mix almost four times apart.

The European room is not uniform either. Belgium takes 54.1% of its Peruvian knitwear in alpaca and France 45.1%. The countries that buy the least tend to buy the finest.

The highest price per garment is paid where alpaca is scarcest

The highest price per garment is paid where alpaca is scarcest USD per garment Japan, Korea, China $33.71 Europe $28.46 United States $22.54 Latin American neighbours $12.80

Average export price per garment by destination room

The room that pays most buys the least alpaca

The third room is Asia. Japan, Korea and China pay $33.71 a garment, the highest price of any room. And alpaca is only 5.2% of what they take. That is worth sitting with, because a high price here is being paid for something other than noble fibre.

The fourth room is the neighbourhood. Chile, Ecuador, Bolivia, Colombia and the rest take garments at $12.80, in small shipments, with almost no alpaca in them. It is a volume trade wearing the same product name.

Four rooms, then. The walls between them are made of order size and fibre rather than geography.

The reference price belongs to one room only

What follows from that is practical. The reference price circulating in the market is the American one, because that room holds the volume. A buyer in Europe or Japan who benchmarks against it is benchmarking against a garment with a different fibre content, a different weight and a different production run.

The supplier lists barely overlap either. 585 companies ship sweaters out of Peru, and most of them live in a single room.

The company filling large cotton orders for the United States is rarely the company filling small alpaca orders for Belgium. Both describe themselves the same way in an email, and the shipping record separates them in a minute.

So the useful question about a Peruvian supplier is which room they already serve. That is where their minimums, their yarn contracts and their sampling habits were built.

A first order looks completely different in each room

A first order looks completely different in each room garments per shipment, median 0 12 24 35 47 14 Europe 14 Neighbours 18 Asia 47 United States

Median shipment size by destination room

What each room asks of a first order

There is a second reading in the shipment sizes, and it is the one a first order runs into.

Europe and the neighbourhood both order in medians of 14 garments. Asia orders in 18. The United States orders in 47.

That gap is about what each room is for. A small shipment is a store buying a season. A shipment three times bigger is a programme being replenished.

Which explains why the fibre and the order size move together. Noble fibre is expensive per piece, so it travels in small lots to buyers who sell it at a high margin. Cotton at volume travels in production runs to buyers who need consistency more than distinction.

That also sets what a first order can look like. A room moving in small lots lets a buyer test a supplier cheaply. A room moving in large ones asks for a commitment before the first delivery lands.

The room with the highest price deserves one more look. Asia pays the most and buys almost no alpaca, which means finish, gauge and construction are carrying that price. Those are exactly the things a supplier can demonstrate in a sample, which makes the first question worth putting to a Peruvian company what they already ship, and to whom. Capability comes after that.

Common questions

Which markets buy the most Peruvian alpaca knitwear?

Europe, by share. Alpaca is 23.7% of European purchases against 6.3% of American ones, and Belgium reaches 54.1% with France at 45.1%.

Why is the American reference price misleading elsewhere?

Because it describes a different garment. The American room takes 47 garments a shipment at $22.54 with 6.3% alpaca, so benchmarking a European quote against it compares different fibre, weight and production runs.

Which market pays the highest price per garment?

Japan, Korea and China, at $33.71, and only 5.2% of what they take is alpaca. That price is being paid for finish, gauge and construction.

How big is a typical first order in each market?

Europe and the neighbouring markets order 14 garments at the median, Asia 18 and the United States 47.

Do Peruvian suppliers serve all four markets?

Rarely. 585 companies ship sweaters out of Peru and most live in a single room, so the useful question is which room a supplier already serves.

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